The Real Key to Adoption, Trustworthy Data & AI Readiness?
Empowered Users.
When users understand what they’re doing — and why — the system starts delivering real value.
Train to Win is your practical guide to fixing adoption, supporting real learning, and finally unlocking the value buried in your CRM.
Why I Wrote This Book
When Salesforce doesn’t deliver, people usually blame the system.
But after more than a decade in this space, I’ve learned something else:
👉 It’s not the platform that’s the problem.
👉 It’s that your users were never properly prepared to succeed.
Training has long been treated as an afterthought — squeezed in last-minute, delivered generically, or skipped altogether.
And then we wonder why adoption is low, data is messy, and no one trusts the forecast.
I wrote Train to Win to change that.
What This Book Helps You Do
This book is here to help you build a more confident, capable Salesforce user base — one that knows what they’re doing, why it matters, and how to use Salesforce in a way that supports real business outcomes.
Because when your users are trained properly:
Adoption rises
Data quality improves
Forecasts become trustworthy
Support tickets drop
And your business is genuinely ready for what comes next — including Agentforce and AI
Inside the Book
Train to Win is a practical guide packed with real-world advice, including:
✅ How to assess user readiness (and what to do if they’re not)
✅ Ways to design training that fits actual roles and workflows
✅ Strategies to reinforce learning over time — not just at go-live
✅ Tips for supporting busy teams, shift workers, and hybrid environments
✅ Guidance on aligning stakeholders, adapting plans, and measuring training impact
Whether you’re preparing for a new implementation or rethinking how your teams use Salesforce today, this book gives you the clarity, structure, and tactics to build a stronger foundation.
Who This Is For
This book is for:
Product Owners trying to boost adoption and engagement
Admins tired of answering the same “how do I…?” questions
Business leaders who want to drive value from their Salesforce investment
Anyone who’s ready to fix the real blockers before chasing more features
Want to go further?
The book is just the beginning. The Transformation Hub is where you’ll find everything you need to put these ideas into action — videos, mini-courses, practical tools, and more ebooks to help you build a confident, capable Salesforce user base.
If you’re serious about fixing adoption, cleaning up your processes, and getting ready for what’s next — this is where the real work starts.