The Real Key to a Successful Salesforce Build?
Business Clarity Before Buttons.
If you want Salesforce to actually deliver, it has to be built around your business — not just your backlog.
Think Before You Build is your jargon-free handbook for decision-makers who want to avoid costly mistakes, reduce rework, and finally get Salesforce right the first time.
Why I Wrote This Book
Salesforce has a reputation problem — not because the technology is flawed, but because too many builds are rushed, misaligned, and overly technical from the start.
After more than a decade helping companies clean up messy implementations, I’ve seen the same pattern repeat:
👉 Decisions are made without clear goals
👉 Users are left out of the process
👉 And the final system doesn’t work the way the business needs
I wrote Think Before You Build to stop this cycle.
Because no amount of automation or AI can fix a build that was off-track from Day One.
What This Book Helps You Do
This guide helps you step back, align your project to business goals, and ask the right questions at every stage — before diving into the technical detail.
Because when you build Salesforce with your users, and for your business:
Requirements are clearer
Build quality improves
Rework is reduced
User adoption rises
And Salesforce becomes a trusted, usable tool — not a source of frustration
Inside the Book
Think Before You Build gives you a practical, no-jargon roadmap to get your implementation right, including:
✅ How to define goals, success metrics, and user needs
✅ What decisions to make at each project phase
✅ How to structure roles, permissions, and data access
✅ Ways to prevent bad data and poor adoption
✅ How to collaborate effectively with Admins, Consultants, and Developers
✅ Guidance on automation, reporting, testing, and more
It’s written for business people — not tech experts — and packed with real-world insights and exercises to apply to your project right now.
Want to go further?
The book is just the beginning. The Transformation Hub is where you’ll find tools, training, and guidance to make these principles real — from templates and checklists to videos, workshops, and more.
If you’re serious about building Salesforce for the business — not just through a sprint board — this is where your real journey starts.